Prosocial Effects in Youth from Involvement in an Experiential, Cause-Related Marketing Event
Author:
Affiliation:
1. a Spears School of Business, Oklahoma State University, Stillwater, OK
2. b University of Alabama, Huntsville, AL
3. c Collins College of Business, University of Tulsa, Tulsa, OK
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679180103
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