Encouraging Existing Customers to Switch to Self-Service Technologies: Put a Little Fun in their Lives-Reference-Cited by-同舟云学术

Encouraging Existing Customers to Switch to Self-Service Technologies: Put a Little Fun in their Lives

Author:

Curran James M.¹,Meuter Matthew L.²

Affiliation:

1. a College of Business Administration, University of South Florida Sarasota-Manatee, Sarasota, FL

2. b Department of Finance and Marketing, College of Business, California State University-Chico, Chico, CA

Publisher

Informa UK Limited

Subject

Marketing

Link

Reference68 articles.

1. Eagly, Alice A., and Shelly Chaiken (1993), The Psychology of Attitudes, Fort Worth, TX: Harcourt Brace.

5. Fox, Susannah, and Jean Beier (2006), "Surfing to the Bank," Pew Internet & American Life Project, Washington, DC, June 14 (available at http://pewresearch.org/pubs/31/surfing-to-the-bank

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