Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment-Reference-Cited by-同舟云学术

Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment

Published:2014-07 Issue:4 Volume:18 Page:17-42
ISSN:1086-4415
Container-title:International Journal of Electronic Commerce
language:en
Short-container-title:International Journal of Electronic Commerce

Author:

Pousttchi Key¹,Hufenbach Yvonne²

Affiliation:

1. a Business School, University of Augsburg

2. b Wi-Mobile Research Group

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.2753/JEC1086-4415180401

Reference86 articles.

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4. Influences on attitude toward mobile text message advertisements: An investigation of South African youth;J. Beneke;International Journal of Mobile Marketing,2010

5. Consumer demographics and geographics: Determinants of retail success for online auctions;G. Black;Journal of Targeting, Measurement & Analysis for Marketing,2007

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