Budget Planning for Coupled Campaigns in Sponsored Search Auctions

Author:

Yang Yanwu1,Qin Rui2,Jansen Bernard J.3,Zhang Jie4,Zeng Daniel5

Affiliation:

1. a Internet Sciences and Economic Computing research group at the School of Management, Huazhong University of Science and Technology, China

2. b State Key Lab of Management and Control for Complex Systems, Institute of Automation, Chinese Academy of Sciences

3. c College of Information Sciences and Technology, Pennsylvania State University

4. d State Key Lab of Management and Control for Complex Systems, Institute of Automation, Chinese Academy of Sciences, Beijing

5. e Department of Management Information Systems, University of Arizona

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Business and International Management

Reference30 articles.

1. Position auctions with consumer search;S. Athey;Quarterly Journal of Economics,2010

2. Budget constrained bidding in keyword auctions and online knapsack problems;D. Chakrabarty,2008

3. Regulation of digital businesses with natural monopolies or third party payment business models: Antitrust lessons from the analysis of Google;E. Clemons;Journal of Management Information Systems,2010-11

4. A model for optimizing retail space allocations;M. Corstjens;Management Science,1981

5. Multiproduct advertising budgeting;P. Doyle;Marketing Science,1990

Cited by 14 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3