Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues
Author:
Affiliation:
1. a College of Business Administration, Seoul National University of the Republic of Korea
2. b Graduate School of Business, Seoul National University of the Republic of Korea
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.2753/JEC1086-4415170204
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