Are Consumers More Likely to Contribute Online Reviews for Hit or Niche Products?
Author:
Affiliation:
1. a Boston University's School of Management
2. b Decision, Operations, and Information Technology Department at the R.H. Smith School, University of Maryland
3. c Robert H. Smith School of Business, University of Maryland
Publisher
Informa UK Limited
Subject
Information Systems and Management,Management Science and Operations Research,Computer Science Applications,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.2753/MIS0742-1222270204
Reference39 articles.
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3. Role of product-related conversation in the diffusion of a new product;J. Arndt;Journal of Marketing Research,1967
4. On the voluntary and involuntary provision of public goods;B. Bernheim;American Economic Review,1986
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