Accentuate the Positive: Elderly Responses to Health Communications
Author:
Affiliation:
1. a Cleveland State University, Cleveland, OH
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679180304
Reference44 articles.
1. Self Efficacy and Competence in Independent Living Among Oldest Old Persons;Rose Abler;Journal of Gerontology: Social Sciences,1988
2. American Heart Association (AHA) (2010), "Statistical Fact Sheet-Risk Factors," Dallas, TX (available at www.americanheart.org/downloadable/heart/1261004785748FS13CH10.pdf
3. American Psychological Association Committee on Aging (2008), "Practitioners Working with Older Adults," American Psychological Association, Washington, DC (available at www.apa.org/pi/aging/resources/guides/practitioners-should-know.aspx
4. Social Marketing in the 21st Century
5. Limits of the ‘MINI-Mental State’ as a Screening Test for Dementia and Delirium Among Hospital Patients;Jorm Anthony;Psychological Medicine,1982
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