Sales Force Involvement in Product Design: The Influence on the Relationships Between Consulting-Oriented Sales Management Programs and Performance
Author:
Affiliation:
1. a College of New Jersey, Ewing, pelham@tcnj.edu
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679140103
Reference117 articles.
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3. Sherman, J. Daniel, William E. Souder, and Sven A. Jenssen (2000), "Differential Effects of the Primary Forms of Cross-Functional Integration on Product Development Cycle Time," Journal of Product Innovation Management, 17 (4), 257–267.
4. Slater, Stanley F., and John C. Narver (1995), "Market Orientation and the Learning Organization," Journal of Marketing, 59 (3), 63–74.
5. Song, X. Michael, M. Montoya-Weiss, and J.B. Schmidt (1997), "Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of R&D, Manufacturing, and Marketing Perspectives," Journal of Product Innovation Management, 14 (January), 35–47.
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