Buying Centers and the Role of Supply Chain Orientation on New Information Technology Satisfaction in the Automotive Industry
Author:
Affiliation:
1. a Mihaylo College of Business and Economics, California State University Fullerton, CA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679220103
Reference43 articles.
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4. Effects of Back Ordering on Performance: Marketing and Production Cooperation in Supply Chain Management;Joseph Biggs;Journal of Marketing Theory and Practice,1998
5. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology;Fred Davis;MIS Quarterly,1989
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