Does Repeated AD Exposure Impair or Facilitate Recall of ADS with Similar Affective Valence? An Exploratory Study-Reference-Cited by-同舟云学术

Does Repeated AD Exposure Impair or Facilitate Recall of ADS with Similar Affective Valence? An Exploratory Study

Published:2014-01 Issue:1 Volume:22 Page:25-40
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Nguyen Hieu P.¹,Munch James M.²,Gardner Meryl P.³

Affiliation:

1. a College of Business Administration, California State University Long Beach, Long Beach, CA

2. b Raj Soin College of Business, Wright State University, Dayton, OH

3. c Alfred Lerner College of Business and Economics, University of Delaware, Newark, DE

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679220102

Reference71 articles.

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2. The Effects of Context and Part Category Cues on the Recall of Competing Brands;Joseph Alba;Journal of Marketing Research,1985

3. Salience Effects in Brand Recall;Joseph Alba;Journal of Marketing Research,1986

4. Ease of Message Processing as a Moderator of Repetition Effects in Advertising;Punam Anand;Journal of Marketing Research,1990

5. Remembering Can Cause Forgetting: Retrieval Dynamics in Long-Term Memory;Michael Anderson;Journal of Experimental Psychology: Learning, Memory, and Cognition,1994

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