Identifying and Mapping Strategic Groups in the Fashion Industry
Author:
Affiliation:
1. Department of Economics, Second University of Naples, Capua, Italy
2. Department of Business Studies, Parthenope University, Naples, Italy
Publisher
Informa UK Limited
Subject
Strategy and Management,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.2753/IMO0020-8825440104
Reference31 articles.
1. Banister, E.N., and M.K. Hogg. 2004. "Negative Symbolic Consumption and Consumer's Drive for Self-Esteem: The Case of the Fashion Industry." European Journal of Marketing 38(7): 850-868.
2. Boynton, A.C., and R.W. Zmud. 1984. "An Assessment of Critical Success Factors." Sloan Management Review 25(4): 17-27.
3. Brun, A., and C. Castelli. 2008. "Supply Chain Strategy in the Fashion Industry: Developing a Portfolio Model Depending on Product, Tetail Channel and Brand." International Journal of Production Economics 116(2): 169-181.
4. Christopher, M.; R. Lowson; and H. Peck. 2004. "Creating Agile Supply Chains in the Fashion Industry." International Journal of Retail and Distribution Management 32(8): 367-376.
5. Cool, K.O., and D. Schendel. 1987. "Strategic Group Formation and Performance: The Case of the U.S. Pharmaceutical Industry, 1963-1982." Management Science 33(9): 1102-1124.
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