The Intercollegiate Ethics Bowl: An Active Learning Experience
Author:
Affiliation:
1. a Department of Marketing, Cameron School of Business, University of North Carolina Wilmington, Wilmington, NC
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.2753/MER1052-8008220302
Reference47 articles.
1. Association to Advance Collegiate Schools of Business (AACSB) (2011), Business Accreditation Standards: Standard 15," Tampa, FL (available at www.aacsb.edu/accreditation/business/standards/aol/standard15.asp
2. Incorporating Ethics into the Marketing Communications Class: The Case of Old Joe and New Jo Camel;David Allan;Marketing Education Review,2009
3. University Students' Perceptions Regarding Ethical Marketing Practices: Affecting Change Through Instructional Techniques;Charles Bodkin;Journal of Business Ethics,2007
4. Bonwell, Charles C., and James A. Eison (1991), "Active Learning: Creating Excitement in the Classroom," National Teaching & Learning Forum, San Francisco (available at www.ntlf.com/html/lib/bib/91-9dig.htm
5. The Influence of Active Learning on the College Student Departure Process;John Braxton;Journal of Higher Education,2000
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