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The Curriculum-Faculty-Reinforcement Alignment and Its Effect on Learning Retention of Core Marketing Concepts of Marketing Capstone Students

  • Published:2014-07 Issue:2 Volume:24 Page:145-158
  • ISSN:1052-8008
  • Container-title:Marketing Education Review
  • language:en
  • Short-container-title:Marketing Education Review

Author:

Raska David1,Keller Eileen Weisenbach2,Shaw Doris3

Affiliation:

1. a Department of Marketing, Economics, and Sports Business, Haile/US Bank College of Business, Northern Kentucky University, Highland Heights, KY

2. b Northern Kentucky University, Highland Heights, KY

3. c Haile/US Bank College of Business, Northern Kentucky University, Highland Heights, KY

Publisher

Informa UK Limited

Subject

Education

Reference40 articles.

1. Ivory Tower or Real World: Do Educators and Practitioners See the Same World?;Matti Aistrich;Marketing Education Review,2006

2. Association to Advance Collegiate Schools of Business International (2013), Eligibility Procedures and Accreditation Standards for Business Accreditation (available at www.aacsb.edu/accreditation/business/standards/2013/2013-business-standards.pdf

3. The Acquisition and Retention of Knowledge: A Cognitive View

4. Assessing Learning Outcomes: A Comparison of Multiple-Choice and Short-Answer Questions in a Marketing Context;Donald Bacon;Journal of Marketing Education,2003

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