Enhancing Classroom Effectiveness Through Social Networking Tools
Author:
Affiliation:
1. a School of Global Business, Arcadia University, Glenside, PA
2. b Department of Marketing, University of Wisconsin-Whitewater, Whitewater, WI
3. c Marketing Department, Southern Illinois University, Carbondale, IL
4. d University of Mississippi
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.2753/MER1052-8008230304
Reference28 articles.
1. Antecedents and Consequences of Online Social Networking Behavior: The Case of Facebook;Adam Acar;Journal of Website Promotion,2008
2. WSJ Guide to Business Schools: Recruiter's Top Picks (A Special Report); How to Get Hired;Ronald Alsop;Wall Street Journal,2004
3. Exploring Marketing Students' Perceptions of Pedagogical Innovations Using the Critical Incident Technique Approach;Vishag Badrinarayanan;Journal for Advancement of Marketing Education,2008
4. The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations;Reuben Baron;Journal of Personality and Social Psychology,1986
5. The Efficacy of Electronic Communication in the Business School: Marketing Students' Perceptions of Virtual Teams;Roger Berry;Marketing Education Review,2002
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