Enhancing Classroom Effectiveness Through Social Networking Tools

Author:

Kurthakoti Raghu1,Boostrom Robert E.2,Summey John H.3,Campbell David A.4

Affiliation:

1. a School of Global Business, Arcadia University, Glenside, PA

2. b Department of Marketing, University of Wisconsin-Whitewater, Whitewater, WI

3. c Marketing Department, Southern Illinois University, Carbondale, IL

4. d University of Mississippi

Publisher

Informa UK Limited

Subject

Education

Reference28 articles.

1. Antecedents and Consequences of Online Social Networking Behavior: The Case of Facebook;Adam Acar;Journal of Website Promotion,2008

2. WSJ Guide to Business Schools: Recruiter's Top Picks (A Special Report); How to Get Hired;Ronald Alsop;Wall Street Journal,2004

3. Exploring Marketing Students' Perceptions of Pedagogical Innovations Using the Critical Incident Technique Approach;Vishag Badrinarayanan;Journal for Advancement of Marketing Education,2008

4. The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations;Reuben Baron;Journal of Personality and Social Psychology,1986

5. The Efficacy of Electronic Communication in the Business School: Marketing Students' Perceptions of Virtual Teams;Roger Berry;Marketing Education Review,2002

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