What Drives Publishing Productivity for Pretenure Marketing Faculty: Insights Using the Lens of Resource Advantage Theory

Author:

Runyan Rodney C.1,Finnegan Carol2,Gonzalez-Padron Tracy2,Line Nathan D.3

Affiliation:

1. a School of Family and Consumer Sciences, Texas State University, San Marcos, TX

2. b University of Colorado-Colorado Springs, Colorado Springs, CO

3. c Hospitality Administration, Florida State University, Tallahassee, FL

Publisher

Informa UK Limited

Subject

Education

Reference46 articles.

1. Estimating Nonresponse Bias in Mail Surveys;J. Armstrong;Journal of Marketing Research,1977

2. Firm Resources and Sustained Competitive Advantage;J. Barney;Journal of Management,1991

3. The Marketing Market: A Study of Ph.D. Supply, Demand, Hiring Institutions, and Job Candidates;M. Basil;Journal of Business Research,2006

4. An Evaluation of Journals Used in Doctoral Marketing Programs;Ronald Bauerly;Journal of the Academy of Marketing Science,2005

5. Challenges and Prospects Facing Doctoral Education in Marketing;William Bearden;Marketing Education Review,2000

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