What Drives Publishing Productivity for Pretenure Marketing Faculty: Insights Using the Lens of Resource Advantage Theory
Author:
Affiliation:
1. a School of Family and Consumer Sciences, Texas State University, San Marcos, TX
2. b University of Colorado-Colorado Springs, Colorado Springs, CO
3. c Hospitality Administration, Florida State University, Tallahassee, FL
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.2753/MER1052-8008230201
Reference46 articles.
1. Estimating Nonresponse Bias in Mail Surveys;J. Armstrong;Journal of Marketing Research,1977
2. Firm Resources and Sustained Competitive Advantage;J. Barney;Journal of Management,1991
3. The Marketing Market: A Study of Ph.D. Supply, Demand, Hiring Institutions, and Job Candidates;M. Basil;Journal of Business Research,2006
4. An Evaluation of Journals Used in Doctoral Marketing Programs;Ronald Bauerly;Journal of the Academy of Marketing Science,2005
5. Challenges and Prospects Facing Doctoral Education in Marketing;William Bearden;Marketing Education Review,2000
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