Online Viewing and Aesthetic Preferences of Generation Y and the Baby Boom Generation: Testing User Web Site Experience Through Eye Tracking-Reference-Cited by-同舟云学术

Online Viewing and Aesthetic Preferences of Generation Y and the Baby Boom Generation: Testing User Web Site Experience Through Eye Tracking

Published:2011-07 Issue:4 Volume:15 Page:121-158
ISSN:1086-4415
Container-title:International Journal of Electronic Commerce
language:en
Short-container-title:International Journal of Electronic Commerce

Author:

Djamasbi Soussan¹,Siegel Marisa²,Skorinko Jeanine³,Tullis Tom⁴

Affiliation:

1. a Worcester Polytechnic Institute

2. b User Experience Department, Fidelity Investments

3. c Department of Social Science and Policy Studies, Worcester Polytechnic Institute

4. d Fidelity Investments

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.2753/JEC1086-4415150404

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4. Web usability and age

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