The Effect of Online Consumer Reviews on New Product Sales
Author:
Affiliation:
1. a Yunshan Scholar of Guangdong University of Foreign Studies, Guangzhou, China
2. b Lingnan University, Hong Kong
3. c Carl H. Lindner College of Business, University of Cincinnati
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.2753/JEC1086-4415170102
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