Privacy Concerns in Quick Response Code Mobile Promotion: The Role of Social Anxiety and Situational Involvement

Author:

Okazaki Shintaro1,Navarro-Bailón María Ángeles2,Molina-Castillo Francisco-Jose2

Affiliation:

1. a Universidad Autónoma de Madrid, Spain

2. b University of Murcia

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Business and International Management

Reference57 articles.

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3. Apple's App Store downloads top 10 billion. Apple Press Info, Cupertino, CA, January 22, 2011 (available at www.apple.com/pr/library/2011/01/22appstore.html

4. The personalization privacy paradox: An empirical evaluation of information transparency and the willingness to be profiled online for personalization;N. Awad;MIS Quarterly,2006

5. On evaluation of structural equation models;R. Bagozzi;Journal of the Academy of Marketing Science,1998

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