Consumer Motivations in Browsing Online Stores with Mobile Devices
Author:
Affiliation:
1. a Faculty of Business and Commerce, Keio University, Tokyo
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.2753/JEC1086-4415160406
Reference46 articles.
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4. Work and/or fun: Measuring hedonic and utilitarian shopping value;B. Babin;Journal of Consumer Research,1994
5. Modeling consumer satisfaction and word-of-mouth: Restaurant patronage in Korea;B. Babin;Journal of Services Marketing,2005
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