Consumer Motivations in Browsing Online Stores with Mobile Devices

Author:

Ono Akinori1,Nakamura Azusa1,Okuno Ayako1,Sumikawa Masayoshi1

Affiliation:

1. a Faculty of Business and Commerce, Keio University, Tokyo

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Business and International Management

Reference46 articles.

1. ABI Research. Shopping by mobile will grow to $119 billion in 2015. ABI Research, Oyster Bay, NY, 2010 (available at www.abiresearch.com/press/1605-Shopping+by+Mobile+Will+Grow+to+%24119+BIllion+in+2015/

2. Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces;J. Alba;Journal of Marketing,1997

3. Hedonic shopping motivations;M. Arnold;Journal of Retailing,2003

4. Work and/or fun: Measuring hedonic and utilitarian shopping value;B. Babin;Journal of Consumer Research,1994

5. Modeling consumer satisfaction and word-of-mouth: Restaurant patronage in Korea;B. Babin;Journal of Services Marketing,2005

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