Envisioning the Future of Advertising Creativity Research: Alternative Perspectives-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Envisioning the Future of Advertising Creativity Research: Alternative Perspectives

Published:2008-12 Issue:4 Volume:37 Page:131-150
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Bernardin Thomas,Kemp-Robertson Paul,Stewart David W.,Cheng Yan,Wan Heather,Rossiter John R.,Erevelles Sunil,Roundtree Robert,Zinkhan George M.,Fukawa Nobuyuki

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Cited by 15 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Asking Questions of AI Advertising: A Maieutic Approach;Journal of Advertising;2022-08-29

2. Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation;Journal of Advertising;2022-07-06

3. Marketingkommunikation als Teil der Unternehmenskommunikation;Handbuch Unternehmenskommunikation;2022

4. The influence of advertising creativity on the effectiveness of commercial and public service advertisements: A dual‐task study;Applied Cognitive Psychology;2021-08-19

5. Easy to Remember, Easy to Forget? The Memorability of Creative Advertisements;Creativity Research Journal;2020-07-02

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP