A Data-Overlay Approach to Synthesizing Single-Source Data-Reference-Cited by-同舟云学术

A Data-Overlay Approach to Synthesizing Single-Source Data

Published:2007-12 Issue:4 Volume:36 Page:7-18
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Cannon Hugh M.,Smith J. Alexander,Williams David L.

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference54 articles.

1. Baker, Ken, Paul Harris, and John O'Brien (1997), "Data Fusion: An Appraisal and Experimental Evaluation," Journal of the Market Research Society, 39 (1), 225-272.

2. Cannon, Hugh M. (1984), "The Naive Approach to Media Selection," Journal of Advertising Research, 24 (3), 21-25.

3. Cannon, Hugh M. (1985), "Evaluating the Profile-Distance Approach to Media Selection," Journal of Advertising, 14 (1), 4-9.

4. Cannon, Hugh M. (1986a), "Media-Market Matching Versus a 'Random Walk' in Television Media Selection," Journal of Advertising Research, 26 (2), 27-41.

5. Cannon, Hugh M. (1986b), "A Method for Estimating Target Market Ratings in Television Media Selection," Journal of Advertising, 15 (2), 21-26.

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Entrepreneurship Theory: New Challenges and Future Prospects;Foresight-Russia;2015-06-30

2. Tapping Into Simmons OneView: A Method for Deconstructing Aggregate Data for Advertising Research;Journal of Current Issues & Research in Advertising;2015-05-11

3. Cause-Related Marketing: Factors Promoting Campaign Evaluations;Journal of Current Issues & Research in Advertising;2014-01-02

4. Survey-Based Targeting Fine-Tunes Television Media Planning;Journal of Advertising Research;2010-12

5. Integrating marketing databases through regressed microsegmentation;Journal of Business Research;2010-04