Articulating a New Framework for Visual Metaphors in Advertising
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference54 articles.
1. Exploring the Dimensions of Ad Creativity;Swee Ang;Psychology and Marketing,2000
2. Scene Perception: Detecting and Judging Objects Undergoing Relational Violations;Irving Biederman;Cognitive Psychology,1982
3. Visual Metaphor
4. Are Metaphors Elliptical Similes?;Dan Chiappe;Journal of Psycholinguistic Research,2000
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