Missing the Mark
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference44 articles.
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3. The Function of Format: Consumer Responses to Six On-line Advertising Formats;Kelli Burns;Journal of Advertising,2006
4. Consequences of Automatic Evaluation: Immediate Behavioral Predispositions to Approach or Avoid the Stimulus;Mark Chen;Personality and Social Psychology Bulletin,1999
5. Why Do People Avoid Advertising on the Internet?;Chang-Hoan Cho;Journal of Advertising,2004
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