1. Adler, R., G. Lesser, L. Meringoff, T. Robertson, J. Rossiter, and S. Ward (1980), The Effects of Television Advertising on Children, Lexington, MA: Lexington Books.
2. American Psychological Association (2004), "A Report of the APA Task Force on Advertising and Children," in Psychological Issues in the Increasing Commercialization of Childhood, D. Kunkel, B. Wilcox, J. Cantor, E. Palmer, S. Linn, and P. Dowrick, eds., Washington, DC: American Psychological Association.
3. Atkin, Charles (1978), "Effects of Television Advertising on Children-Parent-Child Communication of Childhood," Journal of Marketing, 42, 41-45.
4. Australian Broadcasting Authority (2004), "Children's Television Content Regulation," Canberra: Australian Broadcasting Authority.
5. Auty, Susan, and Charly Lewis (2004), "Exploring Children's Choice: The Reminder Effect of Product Placement," Psychology and Marketing, 21 (September), 697-713.