Two Birds and One Stone
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference68 articles.
1. Non-Target Markets and Viewer Distinctiveness: The Impact of Target Marketing on Processing and Attitudes;Jennifer Aaker;Journal of Consumer Psychology,2000
2. Commentary: A New Formula for Gendering Products and Brands;Pamela Alreck;Journal of Product and Brand Management,1994
3. The Effect of Consumer Prejudices on Ad Processing: Heterosexual Consumers' Responses to Homosexual Imagery in Ads;Subodh Bhat;Journal of Advertising,1998
4. Antecedents and Consequences of Attitude Toward the Ad: A Meta-analysis;Steven Brown;Journal of Consumer Research,1992
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