The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference66 articles.
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3. Context Is Key: The Effect of Program-Induced Mood on Thoughts About the Ad;Andrew Aylesworth;Journal of Advertising,1998
4. Psychological Variables and Reality Judgments in Virtual Environments: The Role of Absorption and Dissociation;R. Banos;Cyberpsychology and Behavior,1999
5. The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic and Statistical Considerations;Reuben Baron;Journal of Personality and Social Psychology,1986
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