Scarcity Messages
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference43 articles.
1. Use It or Lose It: Purchase Acceleration Effects of Time-Limited Promotions;Praveen Aggarwal;Journal of Consumer Behavior,2003
2. An Experimental Analysis of Ending Rules in Internet Auctions;Dan Ariely;RAND Journal of Economics,2002
3. Coupon Redemption: A Motivational Perspective;Emin Babakus;Journal of Consumer Marketing,1988
4. The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations;Reuben Baron;Journal of Personality and Social Psychology,1986
5. Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response;Michael Barone;Journal of Marketing,2010
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