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Advertising's New Audiences

  • Published:2010-09 Issue:3 Volume:39 Page:81-98
  • ISSN:0091-3367
  • Container-title:Journal of Advertising
  • language:en
  • Short-container-title:Journal of Advertising

Author:

Millan Elena S.,Mittal Banwari

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Reference55 articles.

1. Testing the Cross-National Applicability of U.S. and Russian Ad Beliefs and Attitude Measures;Craig Andrews;Journal of Advertising,1994

2. BBC (British Broadcasting Corporation) (2010), “Country Profile: Czech Republic,” May 29, available at http://news.bbc.co.uk/1/hi/world/europe/country_profiles/1108489.stm#media/ (accessed June 18, 2010). http://news.bbc.co.uk/1/hi/world/europe/country_profiles/1108489.stm#media/

3. Consumer Clout;Ernest Beck;Central European Economic Review,1999

Cited by 12 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Muslim millennials’ attitudes towards fashion advertising;International Journal of Advertising;2019-07-04

2. Gender effects on consumers’ symbolic and hedonic preferences and actual clothing consumption in the Czech Republic;International Journal of Consumer Studies;2018-08-28

3. Consumer Preference for Status Symbolism of Clothing: The Case of the Czech Republic;Psychology & Marketing;2017-02-13

4. Self-construals, symbolic and hedonic preferences, and actual purchase behavior;Journal of Retailing and Consumer Services;2014-07

5. Visual Rhetoric and International Advertising;The Handbook of International Advertising Research;2014-01-24
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