CULTURE AND COMMUNICATION CENTRES AT THE FORMER PRODUCTION FACILITIES AS A DRIVER OF THE URBAN DEVELOPMENT

Abstract

The article reveals the importance of cultural and communication centers in the development of the modern urban environment, outlines their relationship with the existing models of urban development. The prerequisites and reasons for the emergence of creative clusters on the territory of industrial facilities that have lost their original function are considered. The author defines the concept of "cultural and communication center". Several successful domestic examples of the creation of such centers on the site of former or irrationally used production facilities are described. The most important, in the author's opinion, foreign projects of creative spaces are highlighted. Based on domestic and world experience, the features of renovation characteristic of cultural and communication centers have been identified. Developed by the author an experimental project of a cultural and communication center in the city of Oryol on the territory of the former industrial zone "ORLEKS" is described. A pre-design analysis of this territory is presented, taking into account the characteristics that are most essential for the renovation process. It is concluded that the renovation of industrial territories by adapting them to cultural and communication centers increases the efficiency of using the urban area and improves its architectural appearance, promotes the development of small and medium-sized businesses, stimulates the activity of creative communities. In addition, it plays an important role in the formation of cultural identity of the city.