ON THE FORMATION OF TOURIST AND RECREATION CLUSTERS IN THE CONDITIONS OF HISTORICAL AND NATURAL RESERVES (ON THE EXAMPLE OF LAKE SKADAR IN MONTENEGRO)

Abstract

Lake Skadar in Montenegro is a unique natural resource that combines a favorable climate, good geographical position, diverse flora and fauna, numerous cultural and historical monuments located throughout the basin. This valuable natural resource is a new and undeveloped tourist niche in Montenegro. It requires a special approach, taking into account the socio-cultural environment and the principles of sustainable development. The cluster approach is one of the outstanding ways of organizing and structuring in tourism. Consequently, the possibility of creating tourist and recreational clusters on the territory of the Lake Skadar reserve in Montenegro is considered as a new multicomponent structure integrated into the national and local strategic planning frameworks, increasing the viability of tourism activities and providing a synergistic effect on tourism and related services. An analysis is carried out to determine the main components of tourist and recreational clusters necessary for the transition from the development of individual territories with a tourist potential to the sustainable development of the territory of Lake Skadar, creating a synergistic effect. The analysis confirmed the need for a strategic and systematic approach in the sustainable development of Lake Skadar and the use of its potentials, as well as the relevance of the cluster approach in the development of recreation and travel. Also, the study carried out confirmed that the lake should be considered as a whole and that tourism and recreation clusters represent the most efficient and flexible structures that will benefit both nature and the visitor.