Binge-Watching Behavior and the Strategies Adopted to Overcome This among the Undergraduate Students

Abstract

Abstract Introduction Binge-watching is a popular activity among people of all ages. It involves watching a television series or movies for a longer duration. The activity pleasures the viewers as it stimulates the “reward center” or “pleasure pathway” of the brain, which releases certain chemicals. However, excessive binge-watching can lead to internet addiction disorders, which is a growing concern among young people. Objectives To address this concern, a study was conducted to identify binge-watching behavior and ways to overcome it among undergraduates in professional colleges. Methodology The study involved 227 participants who were selected through a proportionate stratified simple random sampling technique. A descriptive survey design was adopted to collect data, and the participants were assessed using the “assessing binge-watching behavior—Binge-Watching Engagement and Symptoms Questionnaire” and a self-structured rating scale. Results The results indicated that the majority of participants (78.9%) were engaged in binge-watching behavior. The highest percentage of binge-watching behavior was noted in the desire category (60.0%), and the lowest percentage was in positive emotions (44.0%). The mean percentages of dependency (57.7%) and loss of control (59%) were almost similar to the mean percentages of desire (60%) and engagement (59.2%). These results reflect the negative effects of binge-watching behavior. Moreover, the study revealed that 51.5% of binge-watchers were in the age group of 20 to 21 years, and 85% of them were female. This finding highlights the need to educate young people, particularly women, about the negative effects of binge-watching behavior. Conclusion In conclusion, the study emphasizes the need to address the growing trend of binge-watching behavior among young people. The study recommends various strategies to overcome this behavior, such as limiting screen time, engaging in physical activities, and cultivating hobbies and interests.