Research on the influence of E-commerce on the adjustment of rural industrial structure under the background of “internet plus” using intuitionistic fuzzy sets

Abstract

China remains one among largest agricultural countries in the world and one of the fastest growing Internet countries in the world. The further thorough and penetration of the Internet into the rural hinterland indicates that the combination of the Internet and the rural areas already has the technical foundation. The transformation of rural economy with Internet as medium is the future direction of rural development. Starting from the current situation of rural Internet development, based on the annotation of “Internet plus”, this paper explores the theoretical and practical application of rural e-commerce development. We utilize Intuitionistic Fuzzy Sets operator for modelling multiple attribute issues related to decision making to estimate influence of e-commerce in industries. This paper puts forward the measure method of industrial transformation and proves that “Internet plus” e-commerce has exerted a great influence on the commercial civilization, industrial structure and economic structure transformation of rural areas. The steady and lasting impact of this continuous release may become a new paradigm of technological economy. It is of great significance to the formation of the “four modernizing” linkage mechanism with information as media and the innovation of the conventional path of rural economic development and the rapid growth of rural economy.