Measure of the Content Creation Score on Social Network Using Sentiment Score and Passion Point

Abstract

Social network is one of efficient tools for spreading information. The evaluation of the content creation of a user is a useful feature to improve the ability of information propagation on social network. In this paper, the measures for evaluating the user’s content creation are proposed. They include the passion point of a user with a brand and the quality of the user’s posts. The passion point is computed based on the sentiment score of posting and the activity of the user. The quality of the user’s posts is computed through the analyzing of the post’s content. Those measures are combined to analyze the interesting of posts. The proposed method has been tested and get the positive experimental results.