Subject
Artificial Intelligence,Control and Systems Engineering,Software
Reference79 articles.
1. J.A. Ottman, The new rules of green marketing, strategies, tools and inspiration for sustainable branding, Berrett-Koehler Publishers Inc San Francisco, CA, USA, (2011).
2. Green marketing: Legend, myth, farce or prophesy;Peattie;Qual Mark Res,2005
3. Green branding effects on attitude: Functional versus emotional positioning strategies;Hartmann;Mark Intell Plan,2005
4. Research into environmental marketing/management: A bibliographic analysis;Leonidou;Eur J Mark,2011
5. Individual strategies for sustainable consumption;McDonald;J Mark Manag,2012
Cited by
4 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献