A machine learning approach for socialbot targets detection on Twitter

Abstract

In online social networks (OSNs), socialbots are responsible for various malicious activities, and they are mainly programmed to imitate human-behavior to bypass the existing detection systems. The socialbots are generally successful in their malicious intent due to the existence of OSN users who follow them and thereby increase their reputation in the network. Analysis of the socialbot networks and their users is vital to comprehend the socialbot problem from target users’ perspective. In this paper, we present a machine learning-based approach for characterizing and detecting socialbot targets, i.e., users who are susceptible to be trapped by the socialbots. We model OSN users based on their identity and behavior information, representing the static and dynamic components of their personality. The proposed approach classifies socialbot targets into three categories viz. active, reactive, and inactive users. We evaluate the proposed approach using three classifiers over a dataset collected from a live socialbot injection experiment conducted on Twitter. We also present a comparative evaluation of the proposed approach with a state-of-the-art method and show that it performs significantly better. On feature ablation analysis, we found that network structure and user intention and personality related dynamic features are most discriminative, whereas static features show the least impact on the classification. Additionally, following rate, multimedia ratio, and follower rate are most relevant to segregate different categories of the socialbot targets. We also perform a detailed topical and behavioral analysis of socialbot targets and found active users to be suspicious. Further, joy and agreeableness are the most dominating personality traits among the three categories of the users.