Enhanced hotel recommendation method addressing the deviation between overall rating and detailed criteria ratings on Tripadvisor.com

Abstract

User rating information on multiple predefined aspects gathered by hotel recommendation systems generally shows a deviation between the overall rating and detailed criteria ratings. In this study, to address this deviation, we proposed a novel hotel recommendation method that clusters users with different preferences into different groups using the K-means algorithm. Moreover, we allocated weights to different criteria and obtained a comprehensive score. A case study on actual data from Tripadvisor.com showed that compared with three other models, our proposed model demonstrated a more impressive performance. This research can offer advantages to hotel service providers and customers in terms of decision making.