Predictive analysis of user behavior of E-commerce platform based on machine learning image algorithm in internet of things environment

Abstract

With the development of the Internet, the rise of e-commerce has changed the shopping habits of most people. The research of this article is mainly divided into three parts. The first part is the theoretical foundation and core concept research. The second part of this article is a detailed method of establishing a predictive model based on machine learning image algorithms. In addition to reclassifying features, image algorithms are also used to optimize the model structure. The third part is the experimental results and analysis. After comparing with BP neural network and RBF neural network, through data analysis, the prediction model in this paper greatly improves the prediction accuracy and time, and the overall performance has a breakthrough.