Trust decision model for online consumer evaluation: Deeper uncertainty integration in evidence theory approach
Author:
Affiliation:
1. Department of Marketing, Guanghua Management School, Peking University, China
2. Department of Marketing, Business School, Central South University, China
3. Departments of Machine Learning and Statistics, Carnegie Mellon University, USA
Publisher
IOS Press
Subject
Artificial Intelligence,General Engineering,Statistics and Probability
Reference46 articles.
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4. A survey of trust and reputation systems for online service provision;Jøsang;Decision Support Systems,2007
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