Optimized multiple-attribute group decision-making in uncertainty employing TODIM and EDAS technique and application to product styling design quality evaluation

Abstract

With the improvement of the public’s aesthetic level, product appearance has become an important influencing factor for consumers to make purchasing decisions. Product styling design is based on this market demand, combining the aesthetic and functional aspects of the product to create a personalized product appearance, in order to better attract consumers, improve the competitiveness and added value of the product. Usually, product styling design involves multiple elements such as product form, color, proportion, etc. The quality evaluation of product styling design is a MAGDM problems. Recently, the TODIM and EDAS technique has been employed to manage MAGDM issues. The interval-valued Pythagorean fuzzy sets (IVPFSs) are employed as a tool for characterizing uncertain information during the quality evaluation of product styling design. In this paper, the interval-valued Pythagorean fuzzy TODIM-EDAS (IVPF-TODIM-EDAS) technique is construct to manage the MAGDM under IVPFSs. Finally, a numerical case study for quality evaluation of product styling design is employed to validate the proposed technique. The main contribution of this paper is managed: (1) the TODIM and EDAS technique was extended to IVPFSs; (2) Entropy technique is employed to manage the weight values under IVPFSs. (3) the IVPF-TODIM-EDAS technique is founded to manage the MAGDM under IVPFSs; (4) Algorithm analysis for quality evaluation of product styling design and comparison analysis are constructed based on one numerical example to verify the feasibility and effectiveness of the IVPF-TODIM-EDAS technique.