Hearing protection behavior of farmers in Iran: Application of the protection motivation theory

Abstract

BACKGROUND: Noise in work environments is regarded as a serious issue. Hearing loss leads to socio-economic problems and huge costs to families and communities. Agriculture is one of the professions in which individuals face occupational noise. Farmers are the second leading group in suffering from hearing loss in the world. OBJECTIVE: This study aims to predict the hearing protection behavior of farmers by using the Protection Motivation Theory (PMT). METHOD: This descriptive study was conducted through a survey. The questionnaire was the main tool for data collection. The population of the study consisted of wheat farmers in Kermanshah province (N = 126,900). By using Krejcie and Morgan’s table and stratified random sampling method, 382 farmers were taken as the research sample. The validity of the questionnaire was confirmed by the experts of this field, and the reliability was proved through a pilot study to calculate Cronbach’s alpha. RESULTS: The findings showed that perceived self-efficacy, perceived response efficacy, perceived vulnerability, and perceived response costs had the strongest effects on farmers’ motivation to protect their hearing, respectively. Furthermore, protection motivation had a significant effect on farmers’ protection behavior. CONCLUSION: Threat and coping appraisals as cognitive mediating processes determined farmers’ behavior for hearing protection. The results illustrated that the components of PMT were appropriate predictors of farmers’ hearing protection behavior.