Maximizing the Impact of Innovative Marketing Automation Technologies in Financial Services

Author:

Borole Priyal

Publisher

Scientific Research Publishing, Inc.

Reference10 articles.

1. Abusdal, S., & Gjermundnes, R. (2019). Intelligent Automation in FinTech: An Exploratory Study of How Norwegian Providers of Financial Technology Utilize Intelligent Automation in Light of PSD2. Master’s Thesis, Norwegian School of Economics.

2. Navigating Financial Evolution: Business Process Optimization and Digital Transformation in the Finance Sector

3. How Blockchain can impact financial services – The overview, challenges and recommendations from expert interviewees

4. Early Adopters to Early Majority - What's Driving the Artificial Intelligence and Machine Learning Powered Transformation in Financial Services?

5. Dinu, D. M., Radu, A., & Văduva, L. (2020, August). Using Marketing Automation Platforms to Enhance Customer Experience during His Buying Journey. 32nd EBES Conference (Vol. 1106).

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