Factors Influencing the Adoption of E-Marketing in the Tourism Industry by SMEs in Developing Countries Based on UTAUT Model-Reference-Cited by-同舟云学术

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Factors Influencing the Adoption of E-Marketing in the Tourism Industry by SMEs in Developing Countries Based on UTAUT Model

Published:2024 Issue:01 Volume:12 Page:521-539
ISSN:2329-3284
Container-title:Open Journal of Business and Management
language:
Short-container-title:OJBM

Author:

Chicha Mark,Phiri Jackson

Publisher

Scientific Research Publishing, Inc.

Reference26 articles.

1. The theory of planned behavior

2. Ajzen, I., & Fishbein, M. (1975). A Bayesian Analysis of Attribution Processes. Psychological Bulletin, 82, 261-277.

3. Al-Adwan, A. S., & Yaseen, H. (2019). Digital Marketing Adoption among SMEs in Jordan: A Mixed-Method Approach. Journal of Theoretical and Applied Information Technology, 97, 1401-1412.

4. Appiah-Adu, K., & Oteng, F. (2019). Factors Influencing E-Marketing Adoption by SMEs in Ghana’s Tourism Industry. International Journal of Business and Management.

5. Avgerou, C. (2001). The Significance of Context in Information Systems and Organizational Change. LSE Research Online. http://eprints.lse.ac.uk/2570

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