What Is the Influence of Loss Aversion and Reference Points on the Decision-Making Behavior of Chinese Consumers Concerning Participating in Car Insurance Sales?-Reference-Cited by-同舟云学术

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What Is the Influence of Loss Aversion and Reference Points on the Decision-Making Behavior of Chinese Consumers Concerning Participating in Car Insurance Sales?

Published:2023 Issue:06 Volume:11 Page:2811-2823
ISSN:2329-3284
Container-title:Open Journal of Business and Management
language:
Short-container-title:OJBM

Author:

Yang Michelle

Publisher

Scientific Research Publishing, Inc.

Subject

General Medicine

Reference13 articles.

1. Loss aversion leading to advantageous selection

2. Thirty Years of Prospect Theory in Economics: A Review and Assessment

3. Risk Aversion, Loss Aversion, and the Demand for Insurance

4. GlobalData UK Ltd. (2022, October 23). China General Insurance Market to Reach $304.4 Billion in 2026, Forecasts GlobalData. GlobalData. https://www.globaldata.com/media/insurance/china-general-insurance-market-reach-304-4-billion-2026-forecasts-globaldata/

5. Expected utility theory and prospect theory: one wedding and a decent funeral

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