The Extent of Biases and Heuristics Affecting Rural Families’ Decisions to Run Small Businesses

Author:

Varkala Disha

Publisher

Scientific Research Publishing, Inc.

Reference14 articles.

1. (2024). “Familiarity Effect.” Newristics. https://newristics.com/heuristics-biases/familiarity-effect

2. Facing Constraints to Growth? Overseas Chinese Entrepreneurs and Traditional Business Practices in East Asia

3. Ideal types of family business management: Horizontal fit between family and business decisions and the relationship with family business performance

4. Bilek, J., Nedoma, J., & Jirasek, M. (2018). Representativeness Heuristics: A Literature Review of Its Impacts on the Quality of Decision-Making. University of Pardubice.https://dk.upce.cz/bitstream/handle/10195/71486/REPRESENTATIVENESS%20HEURISTICS.pdf?sequence=1

5. The Anchoring-and-Adjustment Heuristic

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