A Review of Brand Valuation Method
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Scientific Research Publishing, Inc.
Cited by 9 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. EFFECTIVENESS OF BRANDING OF INTERCOMPANY COOPERATION IN THE CONTEXT OF ECONOMY DIGITALISATION;Baltic Journal of Economic Studies;2023-08-25
2. Brand Valuation: Recognizing the brands as strategical assets in the balance sheet of the companies;Revista de Gestão e Secretariado (Management and Administrative Professional Review);2023-02-06
3. Can Arab-origin brands go global? An exploratory study;Journal of Islamic Marketing;2022-07-25
4. THE IMPORTANCE OF BRAND IN INTANGIBLE ASSETS AND THE EVALUATION OF ITS ACCOUNTING PRINCIPLES WITHIN THE SCOPE OF IAS 38;Muhasebe ve Vergi Uygulamaları Dergisi;2022-07-01
5. The relational side of intellectual capital: an empirical study on brand value evaluation and financial performance;Journal of Intellectual Capital;2020-12-01
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