Innovation and Evaluation of Technology Acceptance Model (Tam) in S-Commerce: A Case of Social Media Platforms in Ghana

Author:

Owusu Peprah Rene,Asiedu Ennin Peter,Ji Jiangming,Sarpong Francis Atta

Publisher

Scientific Research Publishing, Inc.

Subject

General Medicine

Reference82 articles.

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2. Social commerce constructs and consumer's intention to buy

3. Martin, F. and Vasilciuc, B. (2011) Reducing International Competitive Pressures through the ICT Adoption in SMEs. Revista Economică, 58, 35-39.

4. Anato, M. (2006) El uso de los instrumentos clásicos del Marketing y la tecnología digital en turismo. Estudios Y Perspectivas En Turismo, 15, 19-40.

5. O’reilly, T. (2007) What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. Communications & Strategies, No. 1, 17.

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