Influence of UTAUT, perceived compatibility, and perceived credibility on m-commerce adoption

Abstract

The adoption of mobile commerce (m-commerce) transaction is still not equal to an extremely potential market for online business in developing countries such as Malaysia. This research aims to examine the adoption of m-commerce transaction by SMEs in the service sector by extending the unified theory of acceptance and use of technology (UTAUT). Additional variables of perceived compatibility and perceived credibility were added to the traditional UTAUT which originally consisted of performance expectancy, effort expectancy, social influence, and facilitating conditions. Therefore, the purpose of this study is to examine the relationship between performance expectancy, effort expectancy, social influence, facilitating conditions, perceived compatibility and perceived credibility toward m-commerce adoption. This study implemented a quantitative approach and the data was collected from 245 SMEs who had previously used m-commerce. The result shows that performance expectancy, perceived compatibility, and perceived credibility have a significant influence on SMEs' mobile adoption, whereas effort expectancy, social influence, and facilitating conditions don't have a significant influence on SMEs' m-commerce adoption. In fact, SME owners believe that using electronic money in their business operations will improve their performance. IT professionals could intensify efforts to deploy m-commerce technology in the business organization to enhance productivity performance improvement of m-commerce transaction adoption. In fact, companies would benefit by making m-commerce transaction systems more helpful, secure, and compatible to use. By recognizing the factors that influence the adoption of m-commerce could help in addressing the challenges and barriers they present. Therefore, this research confirms the need to extend the traditional UTAUT in terms of m-commerce adoption.