Affiliation:
1. Chair, Department of Maxillofacial Surgery, Shupyk National Medical Academy of Postgraduate Education, Kyiv, Ukraine (Prof, ScD)
Abstract
Analysis of the whole spectrum of peer-reviewed scientific publications shows first that an urgent need among both readers and practitioners (surgeons, radiologists) for
integration of videos/cine loops into papers and books exists. Second, the videos/cine loops should be integrated into print and electronic versions of journals via combination of usage web-links (for the online users or PDF readers) and QR codes. This approach from one hand allows the readers of print versions to watch cine loops/videos via quick scan of QR code. And on other hand the users of online/electronic version of the publication will not lose time with smartphones for scanning QR codes. All that will be needed is just click at the web link. But for the companies that don’t want to share electronic copies of the book is more reasonable to use only QR codes.
Nancy McKinstry, CEO Wolters Kluwer, in Management Scope Interview notes that “the customers were no longer looking purely for information, but also ‘actionable’ information to tell them what to do.” And those words are the holy truth. The role of this ‘actionable’ information in publications is constantly increasing. And maybe the scientific publication which gives us the best combination of text-picture-video material can win the battle for readers and authors attention.