When humour backfires

Abstract

Abstract The present study stems from previous work on self-presentation in Whats­App users’ profile status. However, its main goal is to gauge other users’ reactions to Whats­App “humorous” statuses. In other words, do other users find statuses intended as humorous “funny”? To this purpose, the methodological approach adopted is both quantitative and qualitative. For the quantitative stage, a survey was carried out where participants were presented with eight statuses intended (as reported by their creators) to be humorous. These eight statuses represented both male and female Whats­App users (four each) as well as different strategies to construct humour (e.g., intertextuality, wordplay, absurdity). After piloting the survey, it was launched online, and 142 participants carried it out. Findings show that humour does not always lead to the desired effect and can indeed trigger negative evaluations and/or perplexity on other interlocutors. As a result, the user’s intended self-presentation as a witty, funny individual fails to hit its target and may contribute to other users’ negative perception of their persona.