Abstract
This chapter explores how populist traits permeate Vox’s supporters’ discursive construction of this political party, of the nation, and of other political and social actors. The analysis is based on a corpus of 400 tweets produced during the 2019 European and general elections. The qualitative analysis uses tools from cognitive linguistics, mostly related to positioning and framing, and multimodality. Findings show a nativist trait in the discursive blend established between the political party, its supporters and the nation. The construction of the Other is varied, comprising other political parties and social groups. The existence of Vox is legitimised by supporters as a means for maintaining a Spanish identity both within Spain and Europe. The centrality of the nation is seen both in the textual and visual mode of the tweets, where emojis abound.
Publisher
John Benjamins Publishing Company